Thursday, July 31, 2008

Internet Marketing Opportunities in Developing Countries

Before we Start, Chuck the Term: Third World

At the outset, and without wanting to offend, please allow me to caution about the use of the term "third world". "Third world" and "third world countries" are dated and politically insensitive terms, having the connotation of inferiority, backwardness, sub-standard, low etc., and also denotes inferiority of the people of those countries. Something like: "Third grade people live in third world countries". It is terminology associated with and rooted in imperialism, colonialism and the oppressive regimes of the "superior conquerors"

Perceptions of and Approaches to Developing Countries are Crucial for Marketing Success in those Countries

Notwithstanding the above and without venturing into the very role of imperialism and colonization in the creation of these discrepancies, the reality of wealthier and poorer nations cannot be negated. Hence, the more acceptable and less patronizing terms for "third world" would be "developing countries", or better still, "emerging market economies”. I think a shift in how people in emerging market countries are referred to and perceived would probably be a prerequisite for successful business and marketing ventures in such countries. It is inevitable that the perceptions and attitudes about the people targeted for marketing purposes will infiltrate the marketing approach and strategies.

Developing countries: Fertile Ground for Home Business Opportunities

Human beings have vastly more in common than the differentials of income, status and standard of living. As much as poorer people may not have the material means to be perceived as potential customers or clients, as much should their aspirations, their drive and hence their potential to achieve and succeed never be underestimated. With this in mind I have no doubt that the market for products with skills development and income generating components integral to them, is absolutely massive and gravely neglected in developing countries! Just consider this against the background of the sky high levels of unemployment in developing countries. In the vast majority of cases unemployment = poverty. However, unemployment does not equal a lack of ability. More often than not is it merely about the absence of opportunity which is sadly overwhelmingly more prevalent in emerging market economies. Furthermore, there are a disproportionately higher number of well-qualified and computer literate unemployed people in developing countries compared to the number in developed countries. Hence, developing countries offer very fertile ground and untapped opportunities for quality home based work and business opportunities.

Internet Affiliate Marketing is Ideal for Developing Countries

This is especially true for internet marketing type positions that require a nominal financial investment to get started, and more so for affiliate marketing positions where the products have been tested and tried and where comprehensive guidelines for an effective internet marketing campaign are provided together with the tools, including product websites, to greatly enhance the chances of marketing success.

In considering the developing world for marketing purposes it must also be borne in mind that all developing countries have a strong developed component. In fact, there is a middle-class boom taking place in most of the developing world with the economic growth rate of many developing countries by far surpassing that of developed countries. This is the reason why these developing countries are also referred to as emerging market economies. It tells us a tremendous lot about the potential of these countries for new business opportunities.

As a person from a developing country, my primary focus as an internet marketer is without doubt on developing countries and my successes, within two weeks of starting off with internet marketing, with the promotion of the Top 10 rated home business opportunities, can bear testimony to that.

Tuesday, July 22, 2008

The Foggy Labyrinth of Internet Based Home Business Opportunities


Finding legitimate Work at Home Programs on the net is not a walk in the park. No, my friend, you quickly find yourself lost in a murky labyrinth of dubious get-rich-quick schemes. I am saddened by the potential of the internet to defraud and exploit people,especially those of us who are not motivated by greed or some easy additional income, but who are compelled through personal circumstances, such as disability, to work at home.

The Quest for True Value

There must be many thousands of people out there, who, like me are in search of legitimate opportunities to work from home. Not because we are too lazy to get up early for work, or because we are greedy or opportunistic, but simply because we are compelled by our unique personal circumstances to work at home, and more specifically, to do something that is internet based.

The More Vulnerable

Who are these people who have a very limited choice about their work environment and the type of work they are capable of doing? Perhaps it is a single mother with a special needs child. Perhaps a middle-aged man who was retrenched from his job and is unsuccessful in finding alternative employment due to the specialized nature of his qualifications and experience. Or perhaps it is someone, like me, who is confronted with a disability at a later stage in his life. A disability preventing him from practicing his profession any further. A person whose dreams were shattered when he was at the pinnacle of his career. A person forced to go on disability retirement prematurely without the financial security to afford retirement. That is me and I'm convinced I'm not alone. At the age of 48 I unexpectedly and abruptly suffered a loss of hearing with such rapid progression that at 50 I had less than 30% hearing left. I am highly qualified social services professional and my entire career had been all about working with people for people. Not the type of work you can do when you cannot communicate verbally.

The Potential Behind the Disability

I like my computer, though, and I am fascinated by the potential and power of electronic information and the internet as an information source and marketing tool. Moreover, I have the ability to string a few good sentences together and enjoy it to put pen to paper, or fingertips to the keyboard, for that matter. Hence my venture into a search for a work and income generating opportunity which is internet marketing related.

The Disgrace of Internet Scams

I have spent days on the internet searching for something legitimate, but have been mainly dismayed at what is being flaunted as instant roads to riches schemes, requiring you to subscribe and pay without knowing what you will be marketing or what the strategy would entail. Once you've subscribed (yes, I have been conned out of desperation to find something real), you discover that it is nothing less than a groundless pyramid scheme with no substance whatsoever. Shame on the fraudulent inventors and perpetrators of these scams!The fact the I have been exploited and conned is of little relevance, what is of more concern to me is that there must be many vulnerable others whose situation is more desperate that mine who have been abused and defrauded by these conmen and women. As much as I stand for freedom of speech and the liberty that the internet provides, as much do I believe that the lack of control over internet fraudsters erodes the moral fibre of the online community and stains the enlightenment of the age of information technology.

The Good News: Legitimate Opportunities are Available

At this point I need to caution, however. My litany must not be construed as a blanket condemnation of all internet advertised work at home programmes. This lens should rather be interpreted as a call to caution, especially for those who are in a similar situation to me and are therefore perhaps somewhat more vulnerable than those who have broader career options.

There are indeed some highly legitimate work at home programs offered on the internet. Opportunities through which you can enhance you knowledge and skills and use it in internet marketing with the potential to produce significant income. They are often of an affiliate marketing nature, which means you become an affiliate of a company to market that company's products or services via the internet. These good companies not only provide you with all the information you need to market their product, but they also impart the knowledge, skills and tools to embark on an effective internet marketing campaign. One site that I can highly recommend identifies and describes a limited number of real and legitimate work at home opportunities. The site can be accessed at:
www.t10wah.com/3498.html

The programs you will learn about here all have potential to produce significant income, but not if you are unprepared to put in some effort or unwilling to explore the myriad free marketing opportunities the internet provides. The programs will guide you to these opportunities, but you will have to work them.

I wish you abundance and for new doors to open for you as they have for me.
www.t10wah.com/3498.html

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